Düsseldorf - CPD - once she was the world's largest fashion fair. This reputation has long since faded.
Desperately trying to "Igedo Company" award, with a new team and fresh ideas to fashion new site going. This is not always possible. And now even a great campaigns of the announced failed.
Philip Kronen, managing director of the "Igedo Company, had called a full-bodied of the glamorous events: a spectacular fashion show by star designer Philipp Plein on a 200 meter long and five meters high catwalk in Kö-Graben. But which is now broken. A painful shock for the recommencement of the CPD (Collections Premieres Düsseldorf).
"Unfortunately, we do not make it in time to implement the project," said Alain Midzic, a spokesman for Square. "The idea we had only weeks ago. The city was immediately enthusiastic and very cooperative. But something must be organized long-term, as we have seen. "
Even Mayor Dirk Elbers regrets the failure of the idea: "A great project for which I have promised every assistance Plein. But due to the time it was unfortunately not feasible Enge. Furthermore, there is next weekend so many fashion events and the fair fireworks. "
The attempt to follow up with the first "new" CPD of past highlights such as large-Kö fashion shows, is initially failed. The glamor of earlier days we find it in Berlin - the "Fashion Week" here today enjoys international reputation, Düsseldorf once had.
Even if this attracts stars like Sienna Miller with checks to the Spree. A source says, "Why do not you buy one in Düsseldorf such stars? Here - is invited as last year at an event at the airport - only local celebrities. "
Even more important than flown Hollywood stars but there were more international exhibitors and buyers. "The need to be actively attracted" to Düsseldorf, said industry experts. "Berlin does that!"
